Pointvillagepete,
Thank you for helping me make my point. Since the average length of stay for visitors is between 7 and 10 days according to the JTB, charter taxis are the way for them to go!
But I have no idea what the JUTA comment means... this particular union of drivers, who were born in Jamaica know their island, have taken classes and have been trained and certified by the JTB and are no more "full of crap" than the next person. And JUTA prices are posted on their website for all to see.