To attract more tourist to the island, the Jamaican-government Ministry of Tourism and Entertainment is making *moves* to *sell* February as "..Reggae Month.." ---- that is to say, for example, in brief & in-part, that they're *looking* for events/activities/etc. to '..hang-their-banner..' of *endorsement*.

ergo, there'll be a push to hop on the ReggaeMonth-designation bandwagon.

additionally, from an island-resident's point-of-view, from my personal observations, from past trips, Valentines Day is a BIG-Deal..!!..

whereas, ValentinesDay 2014 falls on a Friday, it's easy to imagine that that weekend is gonna be UN-believable with party-options.

Ja-folks love-love-LOVE Valentines Day..!!..
so,
of course, there'll be *something* for the tourist, but the better-parties are gonna be at the for-residents venues [[believe DAT..!!..]]