We noticed this when we were deployed to Europe in 2012-2013. The parking garage pay machines and other automated pay kiosks would not take our North American CC's because they didn't contain the chip. When we asked at the German bank, we were told all about them and how much fraud it reduces. Made us ask "why not in the US?" We were told the technology is expensive and that US CC companies were slow to implement them because of the costs involved. Not sure how much but if we can get $10 phone chips at digicel, it would seem that it can't be THAT more expensive. This is not my area of expertise so anyone who has the answer - please let me know!