MM: Good question...I think Everold is pretty close to the Marina - we stayed at GeeJam and it took us maybe 10 min to get there. It is in a neighborhood so I would have never found it without help.
Take an afternoon or whole day trip out to Reach Falls - very nicely organized attraction and beautiful cool swimming. On the way there is Cliffhangers (photo) which is my absolute favorite bar setup in the world - had some great lionfish escovitchthere too. They were building a small hotel there in Feb, please let me know if you check it out - I would strongly consider basing myself out of there on my next trip East.
Boston Jerk center is famous and worth a trip - the meat is a little dry (relative to Negril's) but that is their style.
The Folly House - ruins really - is pretty cool, not a tour just a sideline. Apparently the concrete was mixed with seawater instead of fresh and it began to crumble before it was finished.
If you hear talk of The Pirate, it is probably about Errol Flynn. Story is he drunk gambled many in this area out of their land and his estate still holds it - and doesn't do much with it. If you see large swaths of pasture land with one horse on it, it is probably his. A bit of resentment still. I guess his widow died a few years ago but in her old age would ply the narrow roads in her huge car - smart Jamaicans scattered when they knew she was on the road!