We have stayed at Couples Negril, Couples Swept Away and multiple non A/I including Negril Tree House. I always recommend Negril Tree House for those on their first trip off the big A/I. The rooms are at least as nice as a standard CSA room and the service is much better than Couples. They take care of everything for you and basically have the same beach. Some of the others mentioned don't have as nice of beach space as you may be used to at CSA.