First stayed at BCC in winter of 1999, that was our first time staying in Negril (as opposed to MoBay area) so it has a special place in my heart. I make a point to spend a night or two when I can, been back 3-4 times since then and stayed in many of the rooms. They ARE continually improving, that is true. And the cool vibe there remains.

Only negative i can think of is if you want a lot of action at your place, like a busy bar or something. BCC doesn't really have that. Or a pool. But in every way it is a unique and special choice.