I'm a fan of Thunder's coffee @20 a pound. Even better at $28 for 8oz or $56 a pound (expensive but just way better) is The primo stuff from Old Tavern Coffee Estate. Amazon link http://www.amazon.com/Coffee-Proprie.../dp/B004VYJMFA
That coffee you linked doesn't have the "seal", which all certified Blue Mountain coffee has. Not saying it isn't legit, but there are only 4-5 processors that are certified JBM, and I don't see any of their trademarks, or the seal.